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Brewing success. From concept to capsule.

Coffee machine

Industry

Food & Beverage

Challenge

When a leading coffee brand identified an untapped opportunity in the Middle East, they needed more than just data — they needed the full consumer story to succeed.

Results

SBX identified the right product attributes, allowing the brand to address misconceptions & localise marketing language.

Solution

SBX Innovation

2000
conversations
2
Markets
3x
faster
2x
more cost effective

“We have been pleasantly surprised with the speed and quality of delivery, it's been a very enjoyable experience. Using SBX has accelerated our launch by 2-3 weeks and you overdeliver at a price 2X cheaper than other players.”

Senior Brand Manager

Leading Global F&B Business

Screenshot 2025-07-25 at 16.28.50

When a leading coffee brand identified an untapped opportunity in the Middle East, they needed more than just data — they needed the full consumer story to succeed.

The Challenge

Coffee drinkers in the Middle East strongly favour traditional coffee. Our client who was looking to introduce coffee capsules to this largely untapped market needed to ensure they were entering the space with the most suitable and likely to be adopted product. 

The SBX Approach

SBX carried out in depth concept testing and refinement at scale, collecting reactions to Arabic Coffee capsules from 2,000 coffee drinking consumers in Saudi Arabia and the UAE.

SBX teased out prices flavour preferences, adoption liklihoods, and specific barriers to adoption. 

"The new capsules would need to match up to the traditional method. Saudi coffee is sweetened and then flavored with caradmom and saffron" - Female, 29, SA

The Results

SBX identified the right product attributes, allowing the brand to address misconceptions and localise marketing language, resulting in the coffee brand accelerating their product launch by 3 weeks. 

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